The Color Run is a five-kilometer, untimed event. At each kilometer mark, Color Runners are doused from head to toe in a different colored powder. Participants wear white at the starting line and finish the race plastered in color. Once the race is over, the fun continues at the Finish Festival, a larger-than-life party equipped with music line-up, dancing, photo ops, activity booths, food vendors, kids activities and more massive color throws., which create millions of vivid color combinations. Trust us, this is the best post-5K party on the planet!